Sabotage Design is a dynamic creative collective based in London. Born from an obsessive passion for product design we have evolved into a multi-disciplinary studio who are always looking to challenge the way we live and interact with the world around us.
“It is not the strongest of species that survive, nor the most intelligent, but the one most responsive to change.” Charles Darwin
Regardless of the industry or sector we listen and learn before jumping in, tailoring our response by placing a strong emphasis on research and understanding before embracing and harmonising or confronting and challenging the specific needs of our clients.
We are committed to achieving revolution through design and by putting human emotions & experiences at the heart of everything we do we have proven our track record time and time again, consistently crafting delightful, surprising and commercially successful solutions.
Crafted with passion
Design Center KONICA MINOLTA Inc
The innovative R&D collaboration with Sabotage helped us truly understand our customers and gave us an award winning family of products.
Petro Shimonishi, Global Business Team Leader Denon & Marantz Group
Sabotage's global customer-driven approach helped us not only identify the unmet needs of the consumer but also meet them with a very elegant design that was accepted worldwide.
Founder / Partner
Thomas Keen founded Sabotage in 2004 after gaining a truly global experience of the design industry. His English background , experience of Italian aesthetics, complex Japanese culture, Silicon Valley technology and finally a great love for sailing & diving have all contributed to making Sabotage Design a company that is not afraid to explore, challenge and evolve.
Director / Partner
Nick Woodley has held key roles in consultancies such as Lovely&Co and Native Design and in-house design teams for the last 17 years. He has served as Lead Designer at Huawei and as a Design Manager at Motorola. He is known for an obsession for finding market differentiation and attention to design quality from the biggest idea to the smallest detail.
Director of UX
Dmytro Izotov has delivered global products for desktop, iOS, Android & web. For 8 years he lead the integration of research, consumer software & business SaaS solutions at Skype & Microsoft. Expert in UX production tools, frameworks & prototyping, he has worked seamlessly between design & development to deliver great products.
James Holt has wide ranging design experience, working for agencies large and small, brands new and established, companies with a technical focus, creative flair, or a combination of both. James takes a strategic approach to design, focusing on opportunities to innovate from the outset of a project. With proven experience bringing user centred design to market.