Balene is an innovative, inclusive toothbrush that cleans both the inside and outside of teeth in one movement. Challenging a traditional and established industry dominated by a few large brands, this product is aimed at a broader market that includes children, elderly, people with low dexterity and carers.
The Balene team brought extensive oral care industry experience alongside a profound understanding of the challenges faced by those in care, and approached us with the need to realise a brush design concept for manufacturing and retail.
Balene is now a fresh and exciting product on the European market, disrupting a stagnant and innovation-averse industry.
Design DNA strategy
Colour, material and finish
In particular, the handle design is based on a pencil grip and designed to be used from multiple angles by multiple users, in contrast with dictating a position and uncomfortable contortions. We worked with 3D prints, which we regularly tested with users.
It was important throughout this project that a ‘design for dignity’ approach was followed, to create a product that users wouldn’t feel ashamed to leave on the bathroom shelf.